FAQ

Thinking up an innovative business idea can seem like the ideal opportunity to improve your income and grow your business. However, have you stopped to consider what the possible pitfalls are with your new idea? Sure, it may sound like a fantastic idea today, but in the days and weeks to come, flaws may emerge, and by then it could be too late for you financially.

Consider these top three questions before embarking on that new venture:

Is there a gap in the market for my idea?

First and foremost, you will need to be one hundred per cent sure your idea is servicing a need. Is there an opening in the market? Why should your target market and the broader population care about this idea? Once you can honestly answer these questions, you are able to look more seriously at taking your idea and turning it into a viable business. The long and short of it is, if there is no interest, there is no million-dollar idea.

Can My Idea Be Monetised?

Often, entrepreneurs and creative people come up with some grandiose ideas. Sometimes these ideas even solve significant problems. While making the lives of people more comfortable is a noble motivating factor, the most crucial element is whether it can be monetised. If your idea can not generate income, think of another that can and come back to your original goodwill idea as soon as you've made money elsewhere.

Can My Product Add Value to a Persons Life?

If it doesn't, do not do it. A business shouldn't be pursued if it is not just that: a business. An idea does not make money, and for the most part, people have everything they want. Which means, you should not be in business unless you're adding value to people's lives that they did not have before.